IMPORTANT OF PRICE COMPARISON FOR ONLINE SHOPPING

http://www.epriceinfo.com/blog/post/important-of-price-comparison-for-online-shopping

Almost 69% of customers prefer to shop online because it's easier to get plenty of offers and discounts and also easier to compare prices. Almost every time someone thinks of buying something from the store, prices and value will be compared to that of the competitors.  If you can't match the low prices of your competitors, consider other ways to add value in the eyes of the customer. Good customer service, discounts, free shipping, or a strong brand presence that can make your product, and store, more attractive. 

Do you use price comparison websites when you shop online?

With the growing popularity of online shopping in India, the associated services like online price comparison are also fast gaining popularity.  Price Comparison in Online & Offline Shopping

•  75% of the shoppers confirmed that only after comparing the prices online they can  bargain at the local stores.
• Nearly 59% of them compare the prices of the products both at online and offline stores before making their final purchase decision.
• About 73% of the shoppers use online price comparison sites/app or shopping comparison engines to compare prices before shopping. Whereas about 27% shoppers make use of mediums other than price comparison sites/apps.
• Another interesting fact that came to the fore is that 73.6% of the people who use price comparison services said they compare prices on the price comparison websites instead of apps.
• Only 26.4% of the shoppers said they use mobile apps for comparing prices. The lower percentage of app usage can be attributed to the fact that these apps are not very user friendly.
•  http://www.epriceinfo.com/blog/post/important-of-price-comparison-for-online-shopping