AMAZON LAUNCHES PRIME RELOAD AND IS OFFERING 2% BACK ON PURCHASES DONE THROUGH DEBIT CARDS

Amazon is launching new offer for its Prime members today that will provide cashback on purchases even if they are not paying using Amazon cashback credit card. It's a new rewards program called as Amazon Prime Reload, Prime members can receive 2% back on purchases when they first load funds into their Amazon Balance using debit card attached to their bank account. Amazon main motto is to encourage more people to sign up for this new rewards programme which is amazon Prime reload, the $99 per year membership program includes free 2 day shipping on millions of products, along with a host of other features like access to Amazon's Netflix service Prime Video, music streaming via Prime Music, free e-books and magazines through Prime Reading, Audible Channels, unlimited photo backup and storage via Prime Photos, Twitch Prime, early access to deals and much more.

Amazon Prime Reload has another advantage for the retailers, as well it may encourage people to load huge amount into their Amazon Balance, in order to ensure they never accidentally pay for an item through their debit or credit card directly. And with additional funds sitting around in their Amazon account, that could prompt users to make more impromptu purchases, as they won't have to do the math as to whether the item is something they can afford. Effectively, it feels the same as having a Gift Card balance ready to be used. In fact, Amazon Prime Reload is built on top of the Gift Card infrastructure that's already in place, according to the page detailing how the new service works. First, you need to take Prime membership. Then need to provide your debit card number and U.S. bank account information to Amazon, along with your U.S. driver's license number. Then you continue to reload your Gift Card Balance. Your 2% rewards will be added to your Gift Card Balance every time you reload. Amazon says it will ask for your debit card number and bank information as well.

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